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【有影】首間永續概念店台中LaLaport北館登場 THE BODY SHOP攜手李霽打造獨一無二環保藝術
2023-05-20
匯流新聞網記者王佐銘、王聿瀠/台中報導
英國綠色美妝保養品牌The Body Shop於台灣推出全台第一間以永續概念為主題的Workshop店。該全新店型已在台中最新的百貨商場「LaLaport」北館 3F 正式開幕,為顧客提供獨特的購物體驗。該店不只提供眾多天然優質的環保產品,寬敞舒適的空間讓顧客宛如在家一樣的舒適感,盡情體驗產品並沉浸在購物的樂趣中。The Body Shop更邀請了人氣藝術家「李霽」打造獨一無二的環保藝術作品。為慶祝開幕,店家也祭出豐富開幕優惠,包括來店即可兌換產品體驗包、前100名消費贈「苔球植栽」、「茶樹淨膚組」、「竹炭淨化精華」等經典系列滿額禮。五月底前持品牌空瓶至台中LaLaport門市可享每個空瓶折20元的超值優惠,邀請民眾一起實踐品牌對地球的永續承諾。
向來秉持「道德良心企業」理念經營的The Body Shop是台灣最早實踐五大理念反對動物實驗、支持社區公平交易、喚醒自覺意識、捍衛人權、保護地球的美妝企業。產品天然成分透過「社區公平交易」取得,讓世界上更多弱勢族群在生活中可以獲得收入、從拾荒者手中以合理的價格採購回收塑膠等製成包裝,以及在落品牌堅守「Return」、「Recycle」、「Repeat」 3R原則下,預計2025年前達成100%可回收包裝目標,為地球環境努力。
對此,李霽表示,很開心可以跟The Body Shop合作,自己也很喜歡天然的產品。這次的作品「土壤」結合台中充滿綠意的城市的意念,讓一片綠色的土壤中冒出新生命。我們把The Body Shop的回收空罐全部拆解,將瓶蓋、瓶身重新壓製,變成月亮以及代表生命力的植物,是很難得的一次突破。原本要進回收場的容器透過團隊的巧手創作再次賦予它們新生命,消費者可以到現場細細欣賞,平常使用的保養品竟可以變身成特殊輪廓且富含抽象意念的獨家藝術品。
The Body Shop分享,為慶祝開幕目前推出開幕好禮4重送,即日起凡至台中LaLaport Workshop永續概念店即可獲得豐富贈品,除了來店即贈產品體驗包,還有消費禮相贈,前100名不限金額消費贈苔球植栽,消費滿999元起贈乳油木果修護沐浴乳60ML、茶樹淨膚組、竹炭淨化精華等經典產品;此外,空瓶折抵再加倍,6月30日前,持The Body Shop空瓶至台中LaLaport Workshop永續概念店可升級4倍回饋,每瓶享20元折扣。